• Elephant home

We know that talking about death and funerals can feel a bit awkward. But, as a trusted adviser, you’ll appreciate that dealing with awkward things now can often have important benefits for your clients in the future.

In reality, starting the conversation about funeral planning is as simple as bringing up the need for life cover or discussing estate planning.

With one big difference

A funeral plan is one of the few products that all clients will benefit from in the future. So it’s not a ‘just in case’ product, it’s a ‘definitely will need’ product. And that can mean it’s often a lot easier for clients to see the value in having a plan.

As a Golden Charter intermediary, you’ll receive all the support and tools you need to raise the topic with your clients, promote our funeral plans effectively and sensitively, and provide the best possible service – with nothing left unsaid.

Introducing Golden Charter Rewards


GC Rewards Logo

We’ve just launched a brand new Rewards programme that could make it easier for you to approach the subject of funeral planning, and introduce your clients to Golden Charter.

Golden Charter Rewards is a great customer benefit your clients will receive when they take out a funeral plan*. It gives them access to some incredible savings, with special deals and discounts from hundreds of leading brands and shops.


Our Plans - find out more about our funeral plans

Our Support - find out more about the support we give you as an intermediary

Our Funeral Directors - find out more about our funeral director network

Download our intermediary brochure